Friday, January 7, 2011

Six Ways to Make Sure No One Reads Your Blog.

Thanks to Allan Bevere for this.

1. Your titles make me yawn. Look, I am scanning a couple hundred blog posts and news items a day. If your title doesn't pull me into the content, what will? You need to spend as much time on the headline as you do the article. Don't be cute; tempt me.

2. Your posts are boring. I have tried to be interested. Really, I have. But you don't use any stories, illustrations, or metaphors. Your prose is preachy and didactic. And dry as dust. You’re making my eyes glaze over.

3. You posts are too infrequent. You haven't posted in weeks. Or months. Like so many would-be bloggers, you started well, but you quit too early. I'm sure you have legitimate reasons, but I am tired of waiting. Nobody cares. Post or perish.

4. Your posts are too long. I know you want to do the topic justice. Prove your point. Consider every aspect. Answer the critics. And leave no stone unturned. But, honestly, you are wearing me out. If I want to read a book, I'll buy one. You're supposed to be writing a blog. A good rule of thumb? No more that 500 words.

5. Your posts are too unfocused. One day you're are blogging on this. The next day you are blogging on that. What is your blog about? Please remind me, because I am lost in the forrest of your eclectic interests. You're not a renaissance man (or woman). You are undisciplined.

6. You don't participate in the conversation. You either don't allow comments or don't participate in them. You're posts are hit-and-run. You come into the room, make your little speech, and leave the building. I'm sorry, but that is so last-century. You're not that important.

You can read the entire post, "Why I Stopped Reading Your Blog," here.

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